Stitch partners with Langland to bring unique creative and content capabilities to its innovative engagement and retention platform
The award-winning healthcare communications agency will work with Stitch to elevate and improve the clinical trial experience for participants and sites
London, UK, 05 July 2023: Stitch is partnering with Langland, a multi-award winning Publicis Health company with over 20 years’ experience supporting global clinical trials, to integrate Langland’s creative branding and content with Stitch’s innovative engagement and retention platform, which supports participants through their trial journey while capturing their feedback in real-time.
The new partnership means clients of both companies can choose a joined-up recruitment and retention solution that ensures eligible participants find, understand and select their studies, are supported throughout their trial, and are able to give feedback on their trial experience – providing valuable qualitative and quantitative insights on their experiences. This represents a first-in-category capability with the potential to address common problems that lead to data gaps, drop-outs and patients lost to follow-up, by improving retention in live studies, and informing the design and conduct of future studies.
Jonathan Moshinsky, CEO and Co-founder of Stitch, says:
“Anyone who has ever taken part in a clinical trial will have asked themselves if they were making the right decision. Langland are the experts at getting trials recognised, understood and prioritised by participants and investigators. They create accessible, considered content that makes everything clear. We’re delighted to be bringing this content into the Stitch platform"
Stitch’s team brings together years of experience in leading clinical data and ePRO platforms, with an intimate understanding of customer experience, earned at leading consumer companies. Their platform has been designed with patients, for patients, to enable them to manage their study participation via the kind of user-friendly digital experience we are all familiar with in other parts of our lives. Stitch also supports site staff to manage participant communication and visit schedules, and enables sponsor teams to understand the participant experience across all their studies.
Victoria Wright, Chief Executive Officer, Langland, says:
"For the majority of us these days, digital platforms are how we get stuff done. Ordering groceries, buying a train ticket, sending a payment, or finding and booking a restaurant – we do it online. The mix of clinical and consumer skills the Stitch team bring to the table is unusual to find, and their laser focus on making the clinical trial experience easier and better for participants and sites, makes them a natural fit for Langland. We share this vision."
For more information contact:
Mike Sterling, COO & Co-Founder, Stitch
Liz Baldwin, Director External Engagement and Brand, Langland
T: + 44 (0) 2074211771
We are Stitch, and we believe that the biggest untapped opportunity in clinical trials today is a deep understanding of each patient’s experience. Stitch improves patient experience by making it easy for patients to manage their trial journey and share their feedback. This feedback enables faster, more patient-centric trials, with better retention. For more information, visit stitchhealth.co
Langland, a Publicis Health company, is the only health communications agency that thinks further across clinical trial experience, medical strategy and education, public relations and policy, and advertising, to create unique value with visionary clients. For more information, visit us at www.publicislangland.com
About Publicis Health
At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviours and healthy people. With 40 offices and 10 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. Publicis Health companies include BBK Worldwide, Digitas Health, Heartbeat, Insagic, Langland, Payer Sciences, Publicis Health France, Publicis Health Media, Razorfish Health, and Saatchi & Saatchi Wellness. For more information, visit us at www.publicishealth.com